Virtual AdTaker launches automotive reverse publishing at the Fresno Bee. Using data from Cars.com

05/14/2006

DENVER, CO - Virtual AdTaker is proud to announce the launch of Auto Ad Express at The Fresno Bee, a McClatchy newspaper, in Fresno, CA. Virtual AdTaker receives a data feed from Cars.com to create strip ads that publish in the Bee's Wednesday and Friday auto sections. The Cars.com data is loaded into Auto Ad Express allowing the advertiser to click on the vehicles they wish to include in a pre-loaded template and easily produce a production ready PDF. The data is updated weekly so the freshest inventory is available.

"The biggest difference has been the dealers can now build, proof and publish their advertisements without the help of the newspaper production or advertising staff. Our dealers can go in and pick the vehicle by simply clicking a button in the Auto Ad Express system and select inventory to create a Used Car Strip. The ad is error-free because we are pulling the inventory files from Cars.com. No need to send the dealer a proof since they approved exactly what was in their inventory. No chance for us (the newspaper) to be confused matching up the vehicles since they are handled by the dealership. Plus we remove the possibilities of having to credit customers due to those embarrassing errors." Paul Ruiz, Automotive Sales Representative, The Fresno Bee.

Utilizing Auto Ad Express has given The Fresno Bee the ability to simplify a process that previously took a day to collect photos and data and build the ads, plus an additional day for proofing. "Now with Auto Ad Express, we get the PDF minutes after the dealer submits the ad to publish." Paul Ruiz, Automotive Sales Representative, The Fresno Bee.

The Fresno Bee also uses Virtual AdTaker's Realty Ad Express for real estate ads. "The Virtual AdTaker system has been a 'God send' for our real estate team and our realtors." Della Hemphill, Classified Advertising Director, The Fresno Bee. The Fresno Bee has control of its front-end and back-end features through Virtual AdTaker's administration and reporting tools.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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