The Dallas Morning News Launches Web to Print for Obituaries

06/23/2008

DENVER, CO - The Dallas Morning News, a Belo newspaper in Dallas, TX launched Virtual AdTaker’s reverse publishing solution for Obituaries.

The Dallas Morning News now offers their mortuaries and funeral homes the ability to create, proof and submit their obituaries online. Virtual AdTaker interfaces with AdVision, The Dallas Morning News’ classified system. The Dallas Morning News can manage the application through Virtual AdTaker’s administration and reporting tools.

The Dallas Morning News also offers its customers reverse publishing through Virtual AdTaker for celebration announcements and real estate display ads.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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