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Virtual AdTaker builds classified advertising revenue because existing clients create bigger ads than they would placing an ad with a telephone call. Newspapers using Virtual AdTaker generate ads from new advertisers who find that easy access to create print ads through the Web and newly available in-column display features change their view about advertising. The upfront investment is moderate. Several pricing models are available to meet the financial needs of small or large newspapers. Further, reduced credits favorably impact your bottom line.
Classified Advertising Managers
Virtual AdTaker allows advertising managers to take more classified ads—and
increase classified revenue—more efficiently. Advertisers using Virtual
AdTaker tend to create bigger ads. Inserting photos, lead lines, and enhancers
adds to linage, moving you closer to your department’s revenue goals.
Reducing errors enhances client relationships. Because it is available
24/7, Virtual AdTaker smoothes out the peaks and valleys of weekly or
seasonal traffic, reducing the need to “staff up” at high-volume
times.
IT Managers
Virtual AdTaker complements your front-end classified order entry systems.
Virtual AdTaker extends your front-end production system to your Web-active
clients. Our considered approach ensures systems security and firewall
protection for your newspaper’s computer systems and offers a more
manageable implementation protocol.
Research
shows that advertisers who create their own ads tend to create bigger
ads, increasing billable agate lines in several ways.
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Advertisers can easily put photos into in-column ads, which can add 8-12 lines per single column ad and more for two column ads. For newspapers unable to offer in-column photos until now, this new revenue can be substantial. |
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Advertisers, tend to spell out rather than abbreviate words. This may increase the ad by only a line, but all those single extra lines add up. |
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They can insert special lead lines, logos, and attention-getters. These not only make for a more attractive ad but a longer ad as well. |
And, when advertisers find that the ads they place are not only easier
to create but also get a better response, they will advertise again.
