Dallas Morning News Signs 2nd Reverse Publishing Agreement with Virtual AdTaker's for Celebrations

June 17, 2005

The Dallas Morning News, in Dallas, Texas signed an agreement for reverse publishing using Virtual AdTaker's Celebrations. The two companies already have an agreement in place for Virtual AdTaker's Realty Ad Express. The newspaper plans to launch the Celebrations application in August 2005.

The newspaper will provide web access for placement of wedding, engagement, anniversary, and birth announcements from their web site. Part of the Virtual AdTaker suite of products, Celebrations enables families to easily build their own announcement on-line, preview and proof it complete with photo(s), make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF. The newspaper will be able to review the notice for compliance with their internal requirements and make necessary changes. The families will be able to pay for their announcement on line.

Other Virtual AdTaker newspapers include:

• The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News
• The Daily Herald, a Paddock Publication daily newspaper
• The Denver Business Journal, an American Business Journal weekly publication
• The News Enterprise, a Landmark Community daily newspaper
• The Daily Camera, an E.W. Scripps daily newspaper
• The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
• The Gazette, a Gazette Communications newspaper.
• The Metro West Newspaper group, a Landmark Community group of 4 weekly newspapers
• The Dallas Morning News, a Belo newspaper