The News and Observer, a McClatchy newspaper Signs a Reverse Publishing Agreement for Virtual AdTaker's newest application .Celebrations.

May 3, 2005

The News and Observer in Raleigh, North Carolina signed an agreement with for reverse publishing using Virtual AdTaker's newest application .Celebrations. plus an old favorite .Obituaries.. The newspapers plan to launch the application in May 2005. The newspapers will provide web access for placement of wedding, engagement, anniversary, and birth announcements from their web site. Part of the Virtual AdTaker suite of products, Celebrations enables families to easily build their own announcement on-line, preview and proof it complete with photo(s), make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF. The newspaper will be able to review the notice for compliance with their internal requirements and make necessary changes. The families will be able to pay for their announcement on line. In addition, the Virtual AdTaker application for Obituaries will be launched at a later date. Obituaries are entered on-line by the mortuaries and reviewed by the newspaper on a 24x7 basis via a web interface.

Other Virtual AdTaker newspapers include:

• The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News
• The Daily Herald, a Paddock Publication daily newspaper
• The Denver Business Journal, an American Business Journal weekly publication
• The News Enterprise, a Landmark Community daily newspaper
• The Daily Camera, an E.W. Scripps daily newspaper
• The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
• The Gazette, a Gazette Communications newspaper.
• The Metro West Newspaper group, a Landmark Community group of 4 weekly newspapers
• The Dallas Morning News, a Belo newspaper