The Charlotte Observer signs a Reverse Publishing Agreement for Virtual AdTaker's Realty Ad Express.

February 3, 2006

The Charlotte Observer, a Knight Ridder newspaper, signed an agreement for Virtual AdTaker.s Realty Ad Express. The newspaper plans to launch the application in March 2006. Virtual AdTaker secured a corporate agreement with Knight Ridder in April 2005.

The newspaper will provide training and access for their real estate advertisers to create gallery or showcase style display ads using Realty Ad Express. Part of the Virtual AdTaker suite of products, Realty Ad Express enables realtors to easily build their own display ads on-line, preview and proof the ads, make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF.

The newspaper will also take advantage of a strategic partnership between Virtual AdTaker and Classified Ventures to utilize a data feed of MLS listings. These listings will be made available for real estate agents to access immediately to populate their advertisements. The real estate agents will also be able to pay for their ads online.

Other Virtual AdTaker newspapers include:

• The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News
• The Daily Herald, a Paddock Publication daily newspaper
• The Dallas Morning News, a Belo newspaper
• The Denver Business Journal, an American Business Journal weekly publication
• The News Enterprise, a Landmark Community daily newspaper
• The Daily Camera, an E.W. Scripps daily newspaper
• The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
• The Review-Journal, a DR Partners daily newspaper
• The News & Observer, a McClatchy daily newspaper
• The Tribune, a Knight Ridder daily newspaper
• The Fresno Bee, a McClatchy daily newspaper
• Digital Chicago, a group of newspapers including the Chicago Sun Times.