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VIRTUAL ADTAKER LAUNCHES REAL ESTATE REVERSE PUBLISHING AT THE CHARLOTTE OBSERVER
May, 2006
Virtual AdTaker is proud to announce the launch of Realty Ad Express at The Charlotte Observer, a Knight Ridder newspaper in Charlotte, NC. Homescape processes a feed to Virtual AdTaker for the Observer to create its newest product, Observer Homes magazine"
"The Charlotte Observer was faced with an ambitious goal to produce a large real estate magazine in March, 2006. Using Virtual Ad Taker, we were able to give our clients a way of generating their own ads. We were also able to extend the materials deadline considerably. Originally our Real Estate project was estimated at 80 pages, but due to the popularity of the magazine, and the ease of using Virtual Ad Taker, the book shot up to 128 pages. That's 50% larger than expected." Chuck Cole, Prepress Manager, The Charlotte Observer.
Realty Ad Express has given The Charlotte Observer the ability to present advertising packages to their real estate customers. This allows advertisers access online to create, pay and proof their individual listings with photos. The individual listings are formatted, selected and compiled into display ads for publication in the Saturday real estate section as well as the Observer Homes magazine. The Charlotte Observer has control of its front-end and back-end features through Virtual AdTaker's administration and reporting tools.
Realty Ad Express was developed to provide real estate agents, brokers and homebuilders the tools to easily build their own image rich display ads online. Data and photos can either be loaded manually or accessed from a 3rd party data feed. The data can then be easily utilized to produce broker branded ads, real estate books, group pages or web feeds. An additional feature of Realty Ad Express is the capability to accept credit cards for individual transactions based on newspaper pricing packages.
The Virtual AdTaker team is comprised of industry experienced personnel who understand the publishing environment and recognize publisher needs. We believe in our product and are committed to providing superior customer service. The Virtual AdTaker suite of advertising solutions is one of several product lines created and hosted by DynAccSys, a well-established technology firm with more than 20 years experience. DynAccSys designs, builds, operates, and supports data management tools that solve complex problems in data management, data transmission, and business processes.
For more information, visit www.virtualadtaker.com
