Chicago Daily Herald Signs 2nd Agreement with Virtual AdTaker for In Column Applications

December 14, 2004

The Daily Herald, a Paddock Publications newspaper, signed an agreement for Virtual AdTaker's In Column software applications to provide web based ad placement for both its Private Party and Commercial advertisers. The Daily Herald plans to launch the application in January 2005. The newspaper will provide access for their commercial and private party advertisers to place their liner ads with and without photos, logos, up-sell enhancers, borders, and other revenue producing options. This is the 2nd agreement signed between the two companies. Virtual AdTaker has a near seamless interface with the Atex Enterprise Classified system running at the Daily Herald making this the logical choice. The outstanding customer service provided by DynAccSys to this Publisher is sited as another one of the determining factors in moving forward.

This makes the 11th newspaper to contract for the full suite of Virtual AdTaker products. Their other newspapers include:

  • Virtual AdTaker's in column and gallery applications have been in operation at the Denver Newspaper Agency for almost 4 years.
  • The Denver Business Journal, an American Business Journal weekly publication
  • The News Enterprise, a Landmark Community daily newspaper
  • The Daily Camera, an E.W. Scripps daily newspaper
  • The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
  • Builder Homesite providing reverse publishing capabilities to its 20+ newspapers through Virtual AdTaker

Virtual AdTaker offers a suite of advertising products designed for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

For more information, visit www.virtualadtaker.com or contact Veronica Sanchez at 877-828-0028 for a demo of Virtual AdTaker or email