The Fresno Bee signs Reverse Publishing Agreement for Virtual AdTaker's Realty Ad Express.

January, 2006

The Fresno Bee, a McClatchy newspaper, signed an agreement for reverse publishing using Virtual AdTaker's Realty Ad Express. The newspaper plans to launch the application in February 2006.

The newspaper will provide training and access for their real estate advertisers to create gallery or showcase style display ads using Realty Ad Express. Part of the Virtual AdTaker suite of products, Realty Ad Express enables realtors to easily build their own display ads on-line, preview and proof the ads, make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF.

Other Virtual AdTaker newspapers include:

  • The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News
  • The Daily Herald, a Paddock Publication daily newspaper
  • The Dallas Morning News, a Belo newspaper
  • The Denver Business Journal, an American Business Journal weekly publication
  • The News Enterprise, a Landmark Community daily newspaper
  • The Daily Camera, an E.W. Scripps daily newspaper
  • The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
  • The Review-Journal, a DR Partners daily newspaper
  • The News & Observer, a McClatchy daily newspaper
  • The Tribune, a Knight Ridder daily newspaper.

Virtual AdTaker is the premier software vendor, building strategic partnerships with Gabriels.net, Builder Homesite, Classified Ventures and Adicio to further provide reverse publishing and online capabilities to newspapers.

Virtual AdTaker offers a suite of advertising products designed for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

For more information, visit www.virtualadtaker.com or contact Veronica Sanchez at 877-828-0028 for a demo of Virtual AdTaker or email