The Knight Ridder, Inc. signs agreement for Virtual AdTaker's product suite.

July 7, 2005

Knight Ridder, Inc. headquartered in San Jose, California, signed an agreement for reverse publishing using Virtual AdTaker's web based application. Knight Ridder is the nation's second-largest newspaper publisher, with 31 daily newspapers in 28 U.S. markets. The company's internet operation, Knight Ridder Digital, handles the company's online properties.

The agreement allows the Knight Ridder newspapers to utilize Virtual AdTaker's display products: Realty Ad Express and Auto Ad Express. The first Knight Ridder newspaper to take advantage of the new agreement is San Luis Obispo's Telegram-Tribune. The Telegram-Tribune is leading off with Realty Ad Express and went live the end of June, 2005. Virtual AdTaker's Realty Ad Express enables realtors to easily build their own display ads on-line, preview and proof the ads, make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF. Auto Ad Express is a similar application for automotive advertisers.

Other Virtual AdTaker newspapers include:

• The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News
• The Daily Herald, a Paddock Publication daily newspaper
• The Denver Business Journal, an American Business Journal weekly publication
• The News Enterprise, a Landmark Community daily newspaper
• The Daily Camera, an E.W. Scripps daily newspaper
• The Evergreen Newspaper Group, six weekly newspapers owned by Landmark Community Newspapers
• The Gazette, a Gazette Communications newspaper.
• The Metro West Newspaper group, a Landmark Community group of 4 weekly newspapers
• The Dallas Morning News, a Belo newspaper