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Virtual AdTaker launches Real Estate Reverse Publishing at the Pensacola News Journal
May 9, 2007
ENGLEWOOD, Colo. -- Virtual AdTaker is proud to announce the launch of Realty Ad Express at the Pensacola News Journal, a Gannett
newspaper in Pensacola, FL.
Realty Ad Express provides The Pensacola News Journal the ability to offer their real estate brokers and agents access online to
create and proof their real estate display ads. Brokers and agents also have the ability to create, proof and pay for individual
listing ads.
"We launched VAT last week with two large projects. The first is a 140 page real estate book that we publish for our largest broker
(over 2,500 listing per book!). What used to take us a week to put together now takes us half a day and the broker benefits from a
more practical deadline. Our second project is an Open House section that will feature over 500 open houses. We did one manually
last quarter and it taxed our Ad Ops department to the limit. Our upcoming section will be put together in a couple of hours. The
great thing about it is the agents order their own ads and pay with a credit card via the VAT platform. This tool will allow us to
better penetrate our agents and realize increased agent revenue, not to mention the savings in production time from self-fulfilled
Broker and Agent ads. As we plan new projects, the folks at VAT are always very responsive to our needs." Bobby Rice, Advertising
Director, Pensacola News Journal
The Pensacola News Journal can manage the application through Virtual AdTaker's administration and reporting tools.
Realty Ad Express was developed to provide real estate agents, brokers and home builders the tools to easily build their own image
rich display ads online. Data and photos can either be loaded manually or accessed from a 3rd party data feed. The data can then be
easily utilized to produce broker branded ads, real estate books, group pages or web feeds. An additional feature of Realty Ad Express
is the capability to accept credit cards for individual transactions based on newspaper pricing packages.
Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced
personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.
Virtual AdTaker is one of several product lines created and hosted by DynAccSys, a technology firm with more than 25 years in the
business. DynAccSys designs, builds, operates and supports data management tools that solve complex problems in data management,
data transmission and business processes.
For More Information, Contact:
E-mail:
Web: www.virtualadtaker.com
###
Veronica Sanchez, Virtual AdTaker
9800 Mt. Pyramid Court, Suite 400
Englewood, CO 80112
Phone: 303-325-7497
