DENVER, CO - Virtual AdTaker and The Modesto Bee, a McClatchy newspaper in Modesto, CA, signed an agreement for reverse publishing using Virtual AdTaker's In Column application. Virtual AdTaker secured a corporate agreement with McClatchy in October 2006.
Virtual AdTaker will provide The Modesto Bee the ability to offer their obituary, legal notice and social announcement customers access online to create, proof and submit their ads and announcements. Social announcement customers will also be able to enhance their online announcements through ImportantOccasions.com, which is powered by Virtual AdTaker.
Virtual AdTaker will interface into SII, The Modesto Bee's classified front end system. The Modesto Bee can manage the application through Virtual AdTaker's administration and reporting tools.
Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.
Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.