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The Fresno Bee signs Reverse Publishing Agreement for Virtual AdTaker's Realty Ad Express


DENVER, CO - The Fresno Bee, a McClatchy newspaper, signed an agreement for reverse publishing using Virtual AdTaker's Realty Ad Express. The newspaper plans to launch the application in February 2006.

The newspaper will provide training and access for their real estate advertisers to create gallery or showcase style display ads using Realty Ad Express. Part of the Virtual AdTaker suite of products, Realty Ad Express enables realtors to easily build their own display ads on-line, preview and proof the ads, make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF.

Virtual AdTaker is the premier software vendor, building strategic partnerships with, Builder Homesite, Classified Ventures and Adicio to further provide reverse publishing and online capabilities to newspapers.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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