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The Lexington Herald-Leader uses Virtual AdTaker's Electronic Classified System for their Physicians Directory


DENVER, CO - The Lexington Herald-Leader, a Virtual AdTaker customer since January 2007, recently offered local doctors and medical facilities a self-service application, provided by Virtual AdTaker’s Electronic Classified System, to create the newspaper’s annual Physicians Directory.

Doctors and medical facilities now enter their own information into Virtual AdTaker’s Electronic Classified System the way they want it to appear in the directory. Payment for ads can be made by credit card for individuals or Virtual AdTaker allows for the billing of established commercial accounts. The Lexington Herald-Leader then easily publishes the commercial and private party photo directory ads streamlining the process.

Virtual AdTaker’s Electronic Classified System offers newspapers and their clients the option of loading data and photos electronically or manually. Publishers can then access that data quickly in order to produce newspaper ads, automotive books, directories, inventory lists, web feeds, and more.

Virtual AdTaker offers a suite of advertising products custom-made for the publishing industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.


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