The Sun Herald launches Virtual AdTaker's Web-to-Print Application for legal notices

11/01/2009

DENVER, CO - The Sun Herald, a McClatchy newspaper in Biloxi, MS, launched Virtual AdTaker's reverse publishing solution for Legal Notices.

Utilizing Virtual AdTaker, The Sun Herald now offers their customers the ability to create, proof and submit their print legal notices online. Sun Herald customers are also taking advantage of formatted templates and electronically produced affidavits through Virtual AdTaker.

This new self-serve offering enables The Sun Herald and their customers to save time in the creation process. Additionally, The Sun Herald saves staff hours by electronically producing affidavits directly from Virtual AdTaker. Efficient automation of the legal notice process is a smart way to supplement a smaller work force.

Virtual AdTaker interfaces with Atex owned Cybergraphics, the Sun Herald's classified front end system. The Sun Herald can manage the application through Virtual AdTaker's administration and reporting tools.

Virtual AdTaker's In Column reverse publishing applications, includes Obituaries, Legal Notices, Celebrations, Auto, Employment, Real Estate, Merchandise, and others. It was developed as a means for both private party and commercial customers to easily build their own image rich ads online for print and the web.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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