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Virtual AdTaker introduced an industry innovation on Monday - allowing advertisers to make changes to their classified ads online.


DENVER, CO - Advertisers no longer need to worry about confining transactions to business hours. Virtual AdTaker's new capability streamlines Web entry, providing the same services a classified call center offers. Clients may alter both print and online ads from the convenience of their computers - 24 hours a day, seven days a week. Virtual AdTaker is the first Web-to-print, Web-to-Web vendor that provides such control and utility to its customers.

Virtual AdTaker launched its newest feature on Monday, October 2nd with the Daily Herald, a Paddock Publications, Inc. newspaper in Chicago, Ill. The Daily Herald has offered the Virtual AdTaker system to private party advertisers for more than two years.

"Giving our customers the ability to change their ads has created a win-win situation for them and our staff," says the Herald's classified advertising director Michele Hunkele. "The customers have the freedom to make their changes, it cut down on our billing issues and it has freed up our sales staff to do what they do best: sell!"

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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