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Dallas Morning News Signs Reverse Publishing Agreement with Virtual AdTaker for Realty Ad Express


DENVER, CO - The Dallas Morning News, in Dallas, Texas signed an agreement with Virtual AdTaker for reverse publishing using Virtual AdTaker's Realty Ad Express.

The newspaper plans to launch the application in April, 2005. Classified Ventures and Builder Homesite will provide the data feeds of the listings. The newspaper will provide training and access for their real estate advertisers to create gallery or showcase style display ads using Realty Ad Express. Part of the Virtual AdTaker suite of products, Virtual AdTaker Realty Ad Express enables realtors to easily build their own display ads on-line, preview what they look like, make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF.

Virtual AdTaker is the premier software vendor working with, Builder Homesite, and Classified Ventures to provide newspapers with reverse publishing capabilities to their newspapers.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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