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Virtual AdTaker launches Real Estate Reverse Publishing at the Pensacola News Journal


DENVER, CO - Virtual AdTaker is proud to announce the launch of Realty Ad Express at the Pensacola News Journal, a Gannett newspaper in Pensacola, FL.

Realty Ad Express provides The Pensacola News Journal the ability to offer their real estate brokers and agents access online to create and proof their real estate display ads. Brokers and agents also have the ability to create, proof and pay for individual listing ads.

"We launched VAT last week with two large projects. The first is a 140 page real estate book that we publish for our largest broker (over 2,500 listing per book!). What used to take us a week to put together now takes us half a day and the broker benefits from a more practical deadline. Our second project is an Open House section that will feature over 500 open houses. We did one manually last quarter and it taxed our Ad Ops department to the limit. Our upcoming section will be put together in a couple of hours. The great thing about it is the agents order their own ads and pay with a credit card via the VAT platform. This tool will allow us to better penetrate our agents and realize increased agent revenue, not to mention the savings in production time from self-fulfilled Broker and Agent ads. As we plan new projects, the folks at VAT are always very responsive to our needs." Bobby Rice, Advertising Director, Pensacola News Journal

The Pensacola News Journal can manage the application through Virtual AdTaker's administration and reporting tools.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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