Chicago Daily Herald Signs 2nd Agreement with Virtual AdTaker for Virtual AdTaker's In Column Applications

12/14/2004

DENVER, CO - The Daily Herald, a Paddock Publications newspaper, signed an agreement with with Virtual AdTaker for Virtual AdTaker's In Column software applications to provide web based ad placement for both its Private Party and Commercial advertisers. The Daily Herald plans to launch the application in January 2005.

The newspaper will provide access for their commercial and private party advertisers to place their liner ads with and without photos, logos, up-sell enhancers, borders, and other revenue producing options. This is the 2nd agreement signed between the two companies. Virtual AdTaker has a near seamless interface with the Atex Enterprise Classified system running at the Daily Herald making this the logical choice. The outstanding customer service provided by Virtual AdTaker to this Publisher is sited as another one of the determining factors in moving forward.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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