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Builder Homesite Signs Agreement with Virtual AdTaker for Realty Ad Express


DENVER, CO - Builder Homesite, Inc. signed an agreement with Virtual AdTaker for Virtual AdTaker's Realty Ad Express to provide reverse publishing capabilities to their builders on BHI newspaper sites. Builder Homesite and Virtual AdTaker plan to launch the application in June 2004 with The Denver Newspaper Agency, publishers of the Denver Post and Rocky Mountain News. BHI will electronically transmit builder inventory, spec homes, and model home data to Virtual AdTaker to create gallery or showcase style display ads using Realty Ad Express.

"We are very excited about adding builder centric, reverse publishing capabilities to our new construction web portal solution for newspapers. Prior to this, the builder's typical advertising options were display ads and classified liners only. This new product allows builders to spotlight properties available for immediate occupancy in a visually dynamic, new construction showcase with minimal effort," states David Sawyer, Director of Business Development at Builder Homesite, Inc.

Virtual AdTaker's Realty Ad Express has been in operation for 4 years at over a dozen newspapers nation wide. Denver Newspapers was selected as the launch site as they have used Realty Ad Express since its inception. Part of the Virtual AdTaker suite of products, Virtual AdTaker Realty Ad Express enables realtors/builders or newspapers to easily build their own display ads on-line, preview and proof copy, make changes, and submit them for publication on a 24/7 basis.

Virtual AdTaker also hosts applications for in column line ads for real estate, obituary ads, employment, legal notices, automotive and private parties to create and place advertisements via the web for print and web.

Builder Homesite Inc., is a technology solutions company owned by a consortium of more than 30 of the country's largest new home builders. Builder Homesite Inc. provides the industry's most dynamic private labeled, new construction search portal to newspapers throughout the country including the Houston Chronicle, The Palm Beach Post, The Dallas Morning News, Sarasota Herald-Tribune, San Antonio Express-News, Cox Ohio Publishing, Austin American-Statesman and many others. Builder Homesite Inc. also provides data services (like a new homes MLS) for many other major newspapers including The Washington Post, The Chicago Tribune, Arizona Republic, Atlanta Journal-Constitution, Philadelphia Inquirer and many more. Builder Homesite Inc. is located in Austin, TX.

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