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Virtual AdTaker launches Auto Ad Express at the Daily Camera for Automotive Reverse Publishing

12/15/2007

DENVER, CO – - Virtual AdTaker is proud to announce the launch of Auto Ad Express at the Daily Camera, a Scripps newspaper in Boulder, CO.

Virtual AdTaker provides the Daily Camera the ability to utilize a data feed from Gabriels to create multiple used car pages in their weekly Wheels publication.  Initially, the Daily Camera printed text listings sorted by dealer but soon moved to listings with photos and logos sorted by make, model, year and price. Private party ads are also included in the data feed and sorted with the dealer ads. The data is updated weekly with inventory.

The Daily Camera can manage the application through Virtual AdTaker’s administration and reporting tools. Auto Ad Express was developed to allow newspapers and automotive clients the ability to load data and photos manually or access from a 3rd party data feed. Publishers can utilize the data to produce newspaper ads, auto books, used car guides, inventory lists, web feeds, etc.

The Daily Camera also uses Virtual AdTaker’s Realty Ad Express for real estate ads.

Virtual AdTaker offers a comprehensive suite of advertising products custom-made for the publishing industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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